Jr. NBA Week 2021

Join the entire NBA family in celebrating youth basketball during the seventh annual Jr. NBA Week, Saturday, October 9 – Friday, October 15!

Throughout the week, all 30 NBA teams will host virtual events and select in-person programming run in accordance with applicable health and safety guidelines, to teach the fundamentals and core values of the game – teamwork, respect, determination and community.

As part of Jr. NBA Week, the Jr. NBA is announcing partnerships with Laureus Sport For Good and Girls Leadership to help advance access in youth sports. These initiatives aim to combat barriers to participation as well as the disruption to youth sports access caused by the pandemic by enhancing youth coaching, increasing opportunities for girls to grow through our game, and offering school-based programming across the U.S. You can read the full press release here.

Register to join us for Jr. NBA Live on Thurs., Oct 14 @ 12pm ET, a candid discussion with NBA Legend Josh Powell and representatives from Laureus and Positive Coaching Alliance on helping advance access in youth sports.

We encourage YOU, our Jr. NBA family, to celebrate by following us and your favorite NBA teams on social media and participating in our social media activation!

Twitter: @jrnba                                  Instagram: @jrnba                                  Facebook: Jr. NBA

10/9 Jr. NBA Week Tip-Off
  • Share what you love about the game of basketball
  • Share your favorite youth basketball memory
  • Share fun and motivational messages about the benefits of kids playing sports
  • Hashtag: #JrNBAWeek
10/10 World Mental Health Day
  • Share how you work on your mental game to focus on your growth both on and off the court
  • Share your favorite mental skill to work on
  • Visit JrNBA.com/NextLevelMentality to learn more about mental performance
  • Visit MindHealth.NBA.com to pause and check in with yourself mentally
  • Hashtag: #NextLevelMentality, #MindHealth, #JrNBAWeek
10/11 International Day of the Girl
  • Share how you empower girls in your life to be confident and use their voice
  • Share why you feel it’s important for girls and female mentors to participate in sports
  • Share who your female mentor is and why
  • Share who your favorite women athletes are
  • Visit JrNBA.com/HerTimeToPlay to learn more and join the Her Time To Play community
  • Hashtag: #HerTimeToPlay, #JrNBAWeek
10/12 “How To” Tuesday
  • Share your favorite Jr. NBA at Home drill you’ve been practicing at home
  • Post a video of you working on your basketball skills at home
  • Share what motivates you to work hard on your skills
  • Visit JrNBA.com/JrNBAatHome to watch instructional videos led by NBA/WNBA players
  • Hashtag: #JrNBAWeek
10/13 Global Jr. NBA Day
  • Celebrate the diversity in the game of basketball and its global reach
  • Share who your favorite international players are on NBA teams
  • Hashtag: #JrNBAWeek
10/14 Sharing Youth Voices
  • Share why you feel it’s important for youth to use their voice for change
  • Share how you learned how to use the power of your voice
  • Hashtag: #JrNBAWeek
10/15 Coach Appreciation Day
  • Show appreciation for your youth basketball coach and/or mentor
  • Share your best coaching tips that you use during practice or at home
  • Share the best coaching advice you’ve received
  • Hashtag: #JrNBAWeek