Overview & Philosophy


The Jr. NBA is the official youth basketball participation program of the NBA. The Jr. NBA includes a free, membership-based program for existing youth basketball leagues/organizations. The membership is to help encourage and support youth basketball participation and improve the overall youth basketball experience. The Jr. NBA aims to develop a lifelong passion for the game of basketball in boys and girls by teaching them the fundamentals of the sport while instilling core values including teamwork, respect and sportsmanship.


The Jr. NBA Philosophy is to share the game of basketball with youth across the world by teaching skills, values, and wellness in a positive and fun environment. The Jr. NBA’s holistic approach is intended to strengthen the culture of youth basketball, teach life lessons, and empower youth to live a full and healthy life. The Jr. NBA believes this philosophy leads to developing complete and well-rounded basketball players and individuals.

Coaching Tools

The Jr. NBA has developed a series of tools to help you become a more effective coach. By utilizing the the Jr NBA curriculum, coaches can plan and organize practices for any player. If you coach an elite team, start with the All-Star or MVP practice plans. For coaches who are teaching the fundamentals to players who are new to the game, try utilizing the Rookie or Starter practice plans.

For coaches that are seeking new ways to teach specific areas of the game, be sure to check out the Jr. NBA Skills and Drills videos.