In 2013 NBA India launched the Jr. NBA program in partnership with the Reliance Foundation.  The Jr. NBA program is anchored in a school-based program which provides PE instructors/coaches the resources to teach the game and grow participation.  The key goals of the program are to create a significant increase in youth basketball participation at the grassroots level and showcase the benefits of exercise to youth development by inspiring children to play.

Across two cities, we have engaged over 140,000 youth and trained 250 coaches across 225 schools in 2013.