Jr. NBA LatAm Blog
“Beanz Meanz Heinz” is one of the most memorable and lucrative marketing slogans of all time.
Running for more than three decades, Heinz’s catchy jingle was so impactful that, at the time the ads were shown in the United Kingdom, a significant majority of the general public could recall it if approached and asked on the street.
Their ads’ popularity was due, in part, to their fluency. “Ads that rhyme is more likable, memorable, and easily repeatable to others,” writes the co-authors of the book Yes! “But on a deeper level, rhyming phrases have a greater processing fluency, meaning that they’re processed more easily.”
Rhyming isn’t limited to ad copy, of course.
Bombas, for instance, use rhyming in their homepage value proposition to capture new visitors’ attention.
“Kids Socks That Pop” not only rolls off the tongue but also manages to include Bombas’ core offer (which is socks, in case it wasn’t obvious).
But it doesn’t stop there.
From subject lines like “Stock Up. Sock Up.,” to even products like their “Hex Tec” range, the brand continually pushes the envelope when it comes to creating catchy marketing copy.
You might not have the intention to ask randomers on the street to complete your homepage value proposition (or any marketing copy, for that matter), but rhyming with reason might be up your alley if you’re looking to make your marketing messages stick.