- Positive Coaching Alliance recommends that players act as sponges, soaking up all the information, instruction and experience possible. That applies to practices, team meetings, games, watching televised games, classrooms, outside reading and everyday life experiences. All the opportunities for knowledge that pile up through basketball can help players develop into better athletes and better people. Because basketball holds players’ attention, it creates an opportunity for them to understand how to focus their attention on any task at hand on or off the court. Making that connection explicit in players’ minds is a great gift for a coach to give a player.